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Using Chester County School Districts as Geographic Boundaries for Real Estate Searches

June 4, 2024

June 4, 2024 

The Role of School Districts in Real Estate Searches

When searching for real estate in Chester County, Pennsylvania, it's common for buyers and investors to consider school district boundaries as key geographic markers. School district boundaries often serve as important geographic markers for homebuyers and investors. These boundaries can help define areas that meet specific needs and goals, whether for personal residence or making a strategic investment. The rate of property value appreciation can vary between school districts, making these boundaries a significant factor in real estate decisions. Buyers and investors frequently use school district boundaries to guide their searches, helping them identify properties that align with their objectives. Understanding the municipality composition of each of Chester County's fourteen (14) school districts can be helpful in navigating your property search.

Chester County School Districts

The school districts listed below are linked to each respective district's website. By clicking on each you will be redirected to that school district's website.

Avon Grove School District


  • Avondale Borough
  • Franklin Township
  • London Britain Township
  • London Grove Township
  • New London Township
  • Penn Township
  • West Grove Borough

Avon Grove School District serves seven municipalities, all within Chester County.

Coatesville Area School District


  • Caln Township
  • Coatesville City
  • East Fallowfield Township
  • Modena Borough
  • South Coatesville Borough
  • Sadsbury Township
  • Valley Township
  • West Brandywine Township
  • West Caln Township

Coatesville Area School District encompasses nine municipalities, all within Chester County.

Downingtown Area School District


  • Downingtown Borough
  • East Brandywine Township
  • East Caln Township
  • Upper Uwchlan Township
  • Uwchlan Township
  • West Bradford Township
  • West Pikeland Township
  • Wallace Township

The Downingtown Area School District serves eight municipalities, all within Chester County.

Great Valley School District


  • Charlestown Township
  • East Whiteland Township
  • Malvern Borough
  • Willistown Township

Great Valley School District includes four municipalities, all within Chester County.

Kennett Consolidated School District


  • Kennett Township
  • New Garden Township
  • East Marlboro Township
  • Kennett Square Borough

Kennett Consolidated School District serves four municipalities, all within Chester County.

Octorara Area School District


  • Highland Township
  • Parkesburg Borough
  • Londonderry Township
  • Atglen Borough
  • West Fallowfield Township
  • West Sadsbury Township

Octorara Area School District is headquartered in Chester County but extends into neighboring Lancaster County. It serves six municipalities within Chester County.

Owen J. Roberts School District


  • East Coventry Township
  • East Nantmeal Township
  • East Vincent Township
  • North Coventry Township
  • South Coventry Township
  • West Vincent Township
  • Warwick Township

Owen J. Roberts School District, serving seven municipalities, all within Chester County.

Oxford Area School District


  • East Nottingham Township
  • Lower Oxford Township
  • Oxford Borough
  • Upper Oxford Township
  • West Nottingham Township
  • Elk Township

Oxford Area School District covers six municipalities, all within Chester County.

Phoenixville Area School District


  • East Pikeland Township
  • Phoenixville Borough
  • Schuylkill Township

Phoenixville Area School District serves three municipalities, all within Chester County.

Spring-Ford Area School District

Municipality in Chester County:

  • Spring City Borough

Spring-Ford Area School District, headquartered in Montgomery County, includes Spring City Borough which is located in Chester County.

Tredyffrin-Easttown School District


  • Easttown Township
  • Tredyffrin Township

Tredyffrin-Easttown School District covers two municipalities, all within Chester County.

Twin Valley School District

Municipalities in Chester County:

  • Elverson Borough
  • Honeybrook Borough
  • Honeybrook Township
  • West Nantmeal Township

Headquartered in Berks County, Twin Valley School District serves four Chester County municipalities.

Unionville-Chadds Ford School District


  • Birmingham Township
  • East Marlboro Township
  • Newlin Township
  • Pennsbury Township
  • Pocopson Township
  • West Marlboro Township

Unionville-Chadds Ford School District spans six municipalities in Chester County and parts of Delaware County.

West Chester Area School District


  • East Bradford Township
  • East Goshen Township
  • Thornbury Township
  • West Chester Borough
  • West Goshen Township
  • West Whiteland Township
  • Westtown Township

West Chester Area School District is located in Chester County, serves seven Chester County municipalities and also serves parts of Delaware County.


Understanding the school districts in Chester County is essential for making informed real estate decisions. Whether you are looking for a personal residence or considering the investment potential of a property, knowing which school district a property is located in can significantly influence your choice. School districts provide a useful framework for defining search areas and achieving your particular goals. For the most current and detailed information about the respective schools, we recommend contacting the school districts directly.

Disclaimer - This information has been collected from resources deemed to be reliable. However, the broker does not guarantee the accuracy of the information provided. For the most current and detailed information about the respective schools, we recommend contacting the school districts directly. Please note that this blog post may contain links to external websites that are not operated or managed by Trago Realty Group LLC. We provide these links for informational purposes only, and their inclusion does not imply endorsement or guarantee the accuracy of the information provided on these external sites. By clicking on any of these links, you acknowledge that you are leaving our website and entering external sites at your own risk. Trago Realty Group LLC is not responsible for any content, services, or products offered on these external websites.

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Real Estate BrokerageReal Estate Marketing

Navigating Real Estate Signage: Who's Who?

March 18, 2024

Entering the realm of real estate can feel like stepping into a whirlwind, especially when deciphering signs that hold promises of opportunities and dreams. In Pennsylvania, real estate Sellers and Landlords grapple with a unique challenge—multiple telephone numbers and names crammed onto a single sign that happens to be in front of their listing. Let's delve into this practice and explore why simplicity plays a crucial role in effective marketing.

The Sign Complexity: Juggling Names and Numbers

  • Real estate signs, and advertisements, in Pennsylvania legally have to include the Real Estate Brokerage Name and Telephone number.
  • Agents can include their own name and telephone number, but it must not overshadow the brokerage's information in size and prominence.
  • In cases involving a Real Estate Team, their name and telephone number will find space on the sign, further complicating matters.
  • To illustrate, see below: 
  • Brokerage Name - Telephone Number - Must
  • Team Name - Telephone Number - Optional
  • Agent Name - Telephone Number - Optional

The Confusion Factor: Risks of Miscommunication

  • The presence of multiple names and numbers on one sign can confuse prospective buyers, leading to uncertainty about whom to contact.
  • Dialing the wrong number of the three could lead to a missed connection with the seller's real estate agent, potentially redirecting the buyer's interest to another listing instead of yours.  

Effective Marketing Strategies: Embracing Simplicity

  • Simplifying real estate signs to feature one sign and one number can streamline the buyer's experience, reducing confusion and ensuring direct contact with the appropriate agent.
  • Clarity and accessibility hold significant value in a competitive market, fostering engagement and facilitating smooth transactions for buyers and sellers alike.

Personal Branding Dilemma: Balancing Identity with Compliance

  • Some real estate agents and teams venture into creating their logos and company names that may exceed legal parameters.
  • The question arises: Why not obtain a broker's license and establish an independent office if personal branding is a priority?
  • Does the emphasis on personal brand overshadow the primary goal of selling or leasing your listing?

In the dynamic landscape of real estate, the inclusion of personal branding raises important considerations. While personal identity and brand recognition are valuable, they should not overshadow the core objective of effectively marketing and transacting real estate properties. Striking a balance between personal branding and compliance with legal requirements is essential to maintain professionalism and trust within the industry.

In a competitive real estate market, clarity and accessibility are paramount. By prioritizing simplicity and clear communication, we aim to make the selling and leasing experience as straightforward and rewarding as possible for our clients. Say goodbye to confusion and hello to a more efficient way of connecting buyers and tenants with your property.


The content provided in this blog post is for informational and entertainment purposes only. It should not be construed as Real Estate, Legal, Accounting, Financial, Insurance, and/or Construction advice. Each individual situation is unique, and readers are encouraged to consult the respective specialist for their specific needs.

While efforts have been made to ensure the accuracy of the information presented, we do not guarantee its accuracy. All information was collected from sources deemed to be reliable; however, we do not warrant the accuracy of that information. Readers are advised to conduct their own research and verification before making any decisions or taking actions based on the content of this blog post.

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Boutique vs Franchise Real Estate Brokerage

Boutique vs Franchise Brokerages

March 18, 2024

If I were to ask you who is the McDonald’s of real estate, what company comes to mind?  Great, I agree!  There is no right or wrong answer, other than the answer that comes to mind.

When it comes to real estate, the appeal of brand recognition can sometimes distract from essential considerations when choosing a licensee to represent your interests effectively. If you're unsure about the unique value proposition of the licensee or brokerage you've interviewed, whether it's boutique or franchised, you might not be making a fully informed decision. Asking yourself if there's something you might be overlooking can be the key to making the best choice for yourself.

Key takeaways:

  • Brand Recognition Isn't Everything: Don't rely solely on brand recognition when choosing a real estate licensee. Different brokerages, even within franchises, can offer vastly different experiences and outcomes.
  • Franchise Differences: Real estate franchises differ significantly from other franchise businesses. While they provide systems and processes to agents, the customer experience can vary widely.
  • Agent Variability: Even within the same franchise brokerage, clients may experience different outcomes due to varying skill sets and experiences among agents.
  • Similarities: Both boutique and franchise brokerages share similarities in terms of oversight, licensing requirements, market knowledge, standards, legal obligations, and tools usage.
  • Advantages of Boutiques: Boutique brokerages may offer a more personalized approach, greater flexibility, and a unique atmosphere that fosters closer relationships between agents and clients. Consider these benefits when selecting a brokerage that suits your needs. 

If you’re signing an agency contract with a real estate licensee with brand recognition as a key part of your decision making, you could be making a mistake!

This isn’t a blog post that’s going to trash franchised real estate brokerages.  After all, a big chunk of my career was spent with the largest residential real estate brokerage by sales production and agent count in Chester County, which of course happened to be a franchise.  

My intent is only to educate people that real estate franchises are vastly different from other franchised businesses, like restaurants.  Sure, the Restaurant and Real Estate franchisors share similarities in the sense that both provide systems and processes to the franchisees, but the things that are provided to the customer or client can be totally different. 

You see, if you as a consumer go to a McDonald’s in California, it’s not going to be a whole lot different than a McDonald’s here in Pennsylvania.  That’s because the consistency of quality control is supposed to flow through to the customer. 

However, if you go to two real estate agents from the same franchise office here in Pennsylvania, you’re likely to get two totally different approaches and outcomes. That’s because the systems and processes delivered to the real estate franchisees are for their customers . . . THE REAL ESTATE AGENTS! Although some of these systems and processes are designed to equip the agents with the knowledge and skills they need to help their clients, one of the main focuses of the franchisee is to recruit, attract and retain as many licensees as possible. For that reason, the experience of the clients of each individual licensee varies from agent to agent, even within the same real estate brokerage.

Just like any career, people-are-people and we all possess different skill-sets, characteristics and experiences. Or more importantly two totally different levels of skill-sets and competencies. Perfect example is one agent may have 10 days of experience, whereas another may have 10 years of experience. The point being that not all practitioners are equal in ability and knowledge.   

The fact of the matter is, that we, boutique brokerages and franchise brokerages, in a lot of ways are more alike than different.


  • Broker of Record oversees : In Pennsylvania, a Broker of Record is responsible for supervising real estate activities, ensuring compliance with laws and ethical standards, managing risks, training agents, representing the brokerage, maintaining records, and making key business decisions for the firm. They play a crucial role in ensuring the integrity and success of the brokerage. As you may imagine, the larger the brokerage, the less oversight the Broker of Record has over their agents and the thinner that person is spread over all of the previously mentioned responsibilities.
  • Independent Contractors: Generally speaking, most of the licensees within a real estate brokerage, whether it be a boutique or franchise, are independent contractors.  Which means the licensees are typically self-employed, therefore the franchise doesn’t oversee their work as if they were a traditional employee.   
  • Licensing and Regulation: Both boutique and national franchise brokerages are subject to the same licensing and regulatory requirements in their respective jurisdictions.
  • Real Estate Market Knowledge: Agents at both types of brokerages are expected to be knowledgeable about their local real estate markets and are able to provide guidance to clients.
  • Professional Standards: Agents at both types of brokerages are held to the same professional standards and codes of ethics, especially if they’re a REALTOR®
  • Legal Obligations: Both boutique and national franchise brokerages have legal obligations to their clients, not limited to, but including fiduciary duties and the duty to disclose material facts.
  • Marketing and Advertising: Both types of brokerages may use similar marketing and advertising strategies to promote their listings and attract buyers.
  • Negotiation Skills: Although not always the case, agents at both types of brokerages are expected to be skilled negotiators and should be able to negotiate favorable terms for their clients.
  • Technology and Tools: Both types of brokerages may use the same, or similar technology and tools to assist their agents and clients in their day-to-day activities.
  • Continuing Education: Agents at both types of brokerages are required to complete continuing education courses to maintain their licenses and stay up-to-date with industry trends and best practices.

While both boutique and national franchise brokerages share similarities, there are distinct advantages to choosing a boutique brokerage. These include a more personalized approach, greater flexibility, and a unique atmosphere that fosters closer relationships between agents and clients. Prospective clients are encouraged to weigh these benefits when deciding which brokerage aligns best with their needs and preferences.

Let's Talk Real

Bringing your Personal Dreams, Business Visions and Investment Goals to Life through spaces.



Our Mission is Clear: We prioritize your interests, not our bottom line.

Our Approach is Simple: Listen, Inform, Execute

Our Values: We want what’s best for you.

Broker of record and owner

Matt is a lifelong resident of Chester County, PA, who began his real estate career while attending West Chester University of Pennsylvania, where he graduated with a Bachelor of Science in Finance. Within only six years of earning his real estate sales license, he was recognized as an Associate Broker by the Pennsylvania Real Estate Commission.

Active memberships include NAR, PAR, Tri-County Suburban REALTORS® and the Commercial Chapter of Tri-County Suburban REALTORS®️

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-Join Our Team as a Full-Time or Part-Time Real Estate Agent!

-To apply, please send your resume and cover letter to

-Whether you're an experienced agent or just starting out, part-time or full-time, we welcome you to apply. 

-Join our team at Trago Realty and become a part of a Real Estate Brokerage that values exceptional client care, continuous learning, and professional growth. We're looking for like-minded individuals who align with our company culture and core values.

-As a boutique real estate brokerage, we expect our agents to be subject matter experts and resources of information for our clients. This means we value individuals who are committed to learning and are willing to pursue advanced licensure and designations.

-While we understand the importance of achieving financial goals through sales and leasing volume, we believe that quality of care for existing clients should always come first.

-We foster an environment of accountability, training, mentorship, collaboration, and teamwork. We expect our agents to take action on their career goals, be proactive problem solvers, driven by client satisfaction and sales performance.

-We also value work/life balance and believe that a satisfactory balance is achievable. We encourage our team members to help each other achieve this balance by relying on one another for collaboration and teamwork.

-If you're looking for a career that values continuous learning, exceptional client care, and a supportive team environment, join us at Trago Realty.

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-To apply, please send your resume and cover letter to

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-At Trago Realty, we're seeking a part-time administrative assistant with the potential to become full-time, who embodies these traits. This role can be remote or in our office. Our brokerage values professionalism and attention to detail.

-As an administrative assistant with us, you'll be responsible for a variety of general administrative tasks, including scheduling appointments, listing data entry, transaction management, document management and marketing support. 

-Having an active Pennsylvania real estate license is a bonus, but not required. We offer a flexible work schedule.

-Apply now and join our team at Trago Realty.  We respect your privacy, so all inquiries will be kept confidential.

Real Estate Marketing

-Join Our Team as a Part-Time Marketing Specialist!

-To apply, please send your resume and cover letter to

-Trago Realty is seeking a creative individual to join our team as a Part-Time Marketing Specialist.

-Are you a creative marketing specialist looking for a part-time opportunity in the real estate industry?  Or are you someone that doesn’t yet specialize in marketing, but have found a knack for yourself in the digital marketing space?  

-As a Real Estate Marketing Specialist with us, you'll be responsible for a variety of marketing tasks, including creating compelling marketing materials, such as flyers, brochures, and online advertisements, managing social media accounts, helping to create engaging content, assisting with website management and content creation, coordinating marketing campaigns and events.  

-Apply now and join our team at Trago Realty.  We respect your privacy, so all inquiries will be kept confidential.